FIREBOLT shifter: Seamless Control. Instant Response With ergonomics based on Shimano’s Rapidfire beginnings, the Di2 FIREBOLT shifter offers unrivaled, intuitive shifting thanks to its shorter lever throw and decreased shift effort.
Shimano’s FIREBOLT customizable shift button placement is determined entirely by human ergonomics. This means that the shifters are now exactly where your thumbs naturally rest. Shifts can happen more quickly, allowing you to adjust to the terrain and your desired effort like never before, taking Shimano’s Rider Tuned concept to an entirely new level.
Independent lever position adjustment
Ergonomic rotary shift lever matches natural hand movement
Short stroke, perfect click levers provide faster, more accurate shifting
Increased trail readiness thanks to decreased shift effort and superior ergonomics
Programmable, multi-shift and Shimano Synchronized shift functions
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Show all items from ShimanoShimano is a Japanese multinational manufacturer of cycling components, fishing tackle, and rowing equipment. The company was founded in 1921 and is headquartered in Sakai, Osaka, Japan. Shimano is one of the largest and most well-known manufacturers of cycling components in the world, and its products are used by professional and amateur cyclists alike.
Shimano's cycling components include a wide range of products, such as rear derailleurs, front derailleurs, cranksets, disc brakes, and gears. The company's products are known for their high quality, durability, and performance. Shimano's road bike components are divided into different product lines, such as Dura-Ace, Ultegra, and 105, with Dura-Ace being the highest-end line and 105 being the most affordable. Shimano also offers components for mountain bikes, including the XTR, XT, and SLX lines.
One of Shimano's most popular and well-known products is its SPD (Shimano Pedaling Dynamics) system, which is a type of clipless pedal. The SPD system allows for a more efficient transfer of power from the rider's leg to the pedal, and it is widely used by both road and mountain bikers. Shimano also offers a wide range of fishing tackle, including fishing reels, rods, and lures.
Shimano is also known for its commitment to sustainability, for example, in 2020 Shimano announced its goal to reduce CO2 emissions from its factories by 30% by 2025. Additionally, Shimano supports various cycling-related organizations and events, such as the Tour de France and the Giro d'Italia.
Overall, Shimano is a well-established and respected company in the cycling industry, known for its high-quality and durable products, as well as its commitment to sustainability and support of the cycling community.