SRAM

SRAM is a renowned manufacturer of bicycle components, founded in 1987 in Chicago, Illinois. The company has secured a significant place in the bicycle industry through continuous innovation and technological advancements. SRAM stands for "Scott, Ray, and Sam," after the company's founders. Since its inception, SRAM has evolved into a global player known for its high-quality groupsets, brakes, cranks, and other bicycle components.

One of SRAM's groundbreaking products is the electronic groupset eTap. The Red eTap, introduced in 2015, revolutionized shifting technology with its wireless design. Without the need for cables running through the frame, eTap offers a clean installation and precise shifting. The newer version, Red eTap AXS, expands this technology through integration with apps and other devices, allowing riders comprehensive control and customization of their shifting via a mobile application that enables gear ratio adjustment and battery status monitoring.

For mountain bikes, SRAM developed the Eagle series, known for its exceptional performance and versatility. The Eagle groupsets are 12-speed drivetrains that offer a wide gear range, ideal for challenging terrain. The XX1 Eagle and X01 Eagle are top models preferred by many professional mountain bikers. They offer excellent durability, lightweight construction, and precise shifting, making them the choice for competitive and demanding rides.

SRAM also introduced the GX Eagle series, a more affordable option that provides the same wide gear range but is accessible to a broader audience. These groupsets are known for their reliability and performance, offering an excellent choice for amateur and advanced riders.

In the field of brake technology, SRAM is also a leader. The hydraulic disc brakes of the Guide and G2 series are renowned for their strong braking power and modular control. These brakes deliver reliable performance under various conditions, making them popular among both trail and enduro riders. The G2 series, an evolution of the Guide series, offers improved braking performance and durability, ideal for intense rides.

In addition to groupsets and brakes, SRAM produces high-quality cranks and chainrings. The XX1 and X01 Eagle cranks are lightweight and robust, made from carbon, making them particularly durable and efficient. SRAM's X-SYNC technology ensures optimal chain engagement and minimizes the risk of chain drops, which is especially beneficial in demanding terrain. This technology features specially designed teeth that keep the chain securely on the chainring, even under harsh conditions.

SRAM's product range also includes PowerMeter technology, integrated into the Red and Force AXS cranks. These PowerMeters measure the rider's power in real time and provide accurate data that can be used to enhance training and performance. This technology is particularly popular among competitive cyclists and serious riders looking to optimize their performance.

Furthermore, SRAM has acquired the RockShox brand, known for its high-quality suspension systems. RockShox products, such as the Reverb seatpost and the Pike fork, are leading in suspension technology, offering excellent control and comfort on challenging trails. The integration of RockShox into SRAM's portfolio has enabled the company to offer comprehensive solutions for bicycles, encompassing both drivetrain and suspension components.

With a strong focus on innovation and quality, SRAM has established itself as one of the leading brands in the bicycle industry. Its products provide cyclists worldwide with reliability, performance, and cutting-edge technology that excel in both competitive and recreational cycling. Through continuous research and development, SRAM remains at the forefront of bicycle technology, setting new standards for the industry.