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DMR (Dirt Mountain Bike) is a UK-based company that designs and manufactures a wide range of high-performance mountain bike components such as pedals, cranks, chainsets, and bike frames. Founded in the late 90s, DMR has established itself as a leading brand in the mountain bike industry and is known for producing durable and innovative designs, and use of high-quality materials.

DMR's pedals are particularly popular among mountain bikers and are known for their durable design and excellent grip. They are available in a variety of styles including flat, clipless and platform pedals, and are suitable for a wide range of riding disciplines such as downhill, enduro and freeride. The brand's pedals are also available in a wide range of colors and designs, which makes them a popular choice for custom builds and personalizing your bike.

In addition to pedals, DMR also produces a range of chainsets, cranks and bottom brackets. These components are designed to be lightweight, yet extremely durable, and are often used by professional mountain bikers in competitive events. DMR chainsets and cranks are also available in a wide range of sizes, which makes them suitable for riders of all abilities and builds.

Another popular product line of DMR is its bike frames, with a variety of options such as hardtail and full suspension, made of aluminum and steel. They are known for their durability, and performance-oriented geometry. They are also available in different sizes and colors, making them a popular choice for custom builds and personalizing your bike.

DMR also produces a range of accessories such as grips, saddles and bike bags, which are designed to complement its components and frames and provide added convenience and comfort to the rider.